GREEN FLASH BREWING COMPLETES PREVIOUSLY ANNOUNCED SALE TO INVESTOR GROUP – ANNOUNCES ADDITION OF DAVE MILLS AS NEW VICE PRESIDENT OF SALES

in /by

Award-winning San Diego brewery emerges from the sale with stabilized financial position and streamlined operations

San Diego, CA – San Diego-based Green Flash Brewing Company is excited to announce the completion of the previously-announced sale of its West Coast brewing operations. The new investor group, which includes a number of individuals with extensive experience in both the craft beer and food and beverage industries, is committed to maintaining Green Flash’s status as an iconic independent craft-brewing interest. With this new financial backing and focus, Green Flash will return to its Southern California roots, while consolidating distribution of its beers and those of sister-brand Alpine Beer Company to San Diego County and the greater Southwest.

Green Flash Brewing Company emerges from the sale with a stabilized financial position and streamlined operations. Green Flash has ceased operations at its production brewery in Virginia Beach, Va., its barrel-aging facility in Poway, Ca., and completed its transition from national to regional distribution. The company will focus on brewing exceptional beer, connecting with customers, and building the brands in the core markets of California, Arizona, Colorado, Hawaii, Nevada, Texas, Utah, and Nebraska.

The Green Flash and Alpine breweries will continue to operate in San Diego and Alpine, respectively. Meanwhile, the Green Flash Brewhouse & Eatery in Lincoln, Neb. will open in April, and will brew specialty beers serving the state of Nebraska. This brewery will serve as the model for future customer connection points in the Southwestern United States.

Green Flash Brewing Company is also announcing some changes to the management team, led by the announcement of Dave Mills as new Vice President of Sales and Business Development. Dave, who previously served as Chief Sales Officer at Ballast Point Brewing Company, will manage all sales and trade marketing activities. Dave said, “I am stoked to join the Green Flash team in my hometown of San Diego. The Green Flash and Alpine brands are iconic in San Diego beer culture. This opportunity is the dream of a lifetime and I can’t wait to begin my new adventure.”

Dave will replace Jim Kenny, who served as VP of Sales for the last eight years. Jim leaves a legacy, as he spearheaded growth for Green Flash from 14,000 to over 90,000 barrels per year at its peak. “Jim’s Hungwah-spirit and GSD work ethic pushed us to great heights,” says Hinkley, who added, “I wish Jim all the best and I know he will find a great position in the beer business.”  

Mike Hinkley, who started Green Flash 16 years ago, will lead the company. Chris Ross, President, will leave the company. Chris was appointed President in late 2016 and did an outstanding job guiding the company through some difficult times over the past two years. “Chris helped reshape the company, making this transaction possible. We are all very grateful to him for all of his efforts,” said Hinkley.

Other key management roles include Erik Jensen – Vice President of Brewing Operations, Dave Adams – Vice President of Hospitality, Nicole Hanlon – Director of Human Resources, and Katie Wolbrink – Controller.

The investor group was represented by Livingstone Partners, an international middle market M&A firm with seven offices located in the United States, Europe and Asia.

GREEN FLASH BREWING ANNOUNCES TRANSACTION WHICH WILL PROVIDE A SUCCESSFUL RETURN TO SOUTHWEST ROOTS

in /by

Award-winning San Diego brewery to strategically streamline and consolidate operations utilizing resources and expertise of new investors

San Diego, CA – Green Flash Brewing Company is excited to announce a transaction involving a new investor group committed to maintaining Green Flash’s status as an iconic independent craft-brewing interest. With this new financial backing and focus, Green Flash will return to its Southern California roots, while consolidating distribution of its beers and those of sister-brand Alpine Beer Company to San Diego County and the greater Southwest.

As a part of this strategy, Green Flash Brewing Company will cease operations at its production brewery in Virginia Beach, Va. Over the past two years, the company has been under significant pressure due to the cost and complexity of bi-coastal operations. With a stabilized financial position and streamlined operation, the focus will be on brewing exceptional beer, connecting with customers, and building the brands in the core markets of Arizona, California, Colorado, Hawaii, Nevada, Texas, Utah, and Nebraska.  

“We have faced a host of significant challenges since expanding our operations to the East Coast and, though a rewarding endeavor in many ways, we feel this course-correction is prudent at this time and will ensure the independence, fiscal viability, identity and quality of the Green Flash and Alpine brands,” says Green Flash co-founder and CEO Mike Hinkley. “That said, I am deeply saddened to close our Virginia Beach facility and say good-bye to 36 employees who worked hard to make our amazing brewery, tasting room and beer garden a special place. I hope another brewery will move in and operate this wonderful facility with and for the people of Virginia Beach.” 

Distribution into all East Coast markets will also be discontinued, resulting in the elimination of seven sales positions. “I am very disappointed to stop sending Green Flash and Alpine beer to our East Coast distribution partners, retailers, and fans. I have enjoyed so many great relationships that I am sad to see come to an end,” says Hinkley. “Our salespeople are best-in-class and I encourage local breweries in their regions to hire them right away.” 

The Green Flash and Alpine breweries will continue to operate in San Diego and Alpine, respectively. Meanwhile, the Green Flash Brewhouse & Eatery in Lincoln, Neb. will open as scheduled in April, and will brew specialty beers serving the state of Nebraska. This brewery will serve as the model for future customer connection points in the Southwestern United States.

About Green Flash Brewing Co.

Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In early 2018, Green Flash will open a Brewhouse and Eatery in Lincoln, NE.

GREEN FLASH TO FOCUS DISTRIBUTION ON CORE MARKETS

in /by

Company streamlines operations around its breweries and core markets 

Green Flash will streamline its distribution reach and focus sales and marketing efforts on core U.S. regions with the most efficient access to the Company’s San Diego and Virginia Beach breweries. This strategic re-focus will enhance the Company’s operations and provide consumers with the freshest beer possible. Concentrating sales and marketing efforts on a more focused geographic footprint will accelerate sales velocity, increase inventory turnover, and result in more than 90% of all shipped Green Flash and Alpine beer arriving the same day that it is shipped.

Beer brewed and packaged in San Diego will ship to Arizona, California, Colorado, Hawaii, Nebraska, Nevada, Texas, and Utah. Beer brewed and packaged in Virginia Beach will ship to Connecticut, Delaware, Maryland, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. These East Coast states have collectively become the fastest growing Green Flash region, benefiting greatly from the Virginia Beach brewery’s first full year of production in 2017.

The Green Flash Brewhouse & Eatery in Lincoln, Nebraska will open as scheduled in the first quarter of 2018, and will brew beer serving the state of Nebraska. The Company is excited to build the Green Flash and Alpine brands in Nebraska, which will serve as the model for future Green Flash geographic expansions.

This strategic initiative has resulted in 15% of the Company’s workforce transitioning out of the Company. No employees working in Green Flash’s tasting rooms and no Alpine Beer Company employees were impacted. “We are sorry to lose these valued team members. They are all talented and passionate individuals who have contributed to Green Flash,” shared Mike Hinkley.

“Re-focusing our distribution was a difficult decision that we did not arrive at lightly,” says Chris Ross, President, “we are grateful to our friends working at the distributors and retailers that made it possible for our fans to enjoy Green Flash beer over the years.”

About Green Flash Brewing Co.

Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and in 2018 will open a Brewhouse and Eatery in Lincoln, NE.

GREEN FLASH ANNOUNCES NEW 2018 PRODUCTS AND PLANS

in /by

National Debut of Remix IPA, Innovative Draft Offerings, and Continued Regional Expansion

After hosting 15th anniversary celebrations at breweries on both coasts, Green Flash Brewing Co. reveals plans for 2018. Drawing on their legacy as an IPA powerhouse, Green Flash introduces Remix IPA – a new IPA showcasing old-school hops and a modern IPA flavor profile. It offers craft beer consumers the hop-character and quality they have come to expect from the brewery that trademarked West Coast IPA. Remix IPA is 6.2% ABV, and will be available nationwide on draft, in 6-packs of 12oz cans, and in 19.2oz single-serve cans. As the brewery refines their packaged beer assortment, Remix IPA is the only new packaged beer offering that will join the robust Green Flash portfolio. The brewery will also focus on new national draft beer offerings, with four innovative seasonal releases scheduled to debut throughout 2018.

“Remix IPA is an extremely exciting new single IPA release for Green Flash,” says Mike Hinkley, Green Flash Brewing Co. Co-Founder and CEO. “Our brewers are taking the skills learned over the past 15 years of brewing awesome IPAs to create the next iconic front-line beer in the Green Flash portfolio.”

Remix IPA features piney and dank flavors from Green Flash’s “legacy hops” – Cascade, Columbus and Summit. The metallic gold packaging offers a dynamic brand story that draws a parallel between hip hop DJs and the Green Flash brewers – suggesting that the brewing team is skillfully remastering both ingredients and process to create the brand’s next big hit. Last year, Green Flash introduced their Blonde Ale, GFB in 19.2oz single-serve cans, a move that has multiplied their presence in national convenience store chains. Seeking to expand on this success, the brand will offer Remix IPA in both 12oz 6-packs and 19.2oz single-serve cans. Remix IPA will be priced in line with their GFB Blonde Ale.

“We love West Coast IPA, so we decided to come up with a beer that echoes its best attributes with a lower ABV and lighter color and body,” explains Brewmaster, Erik Jensen. “Remix IPA is not quite as hoppy as our flagship brew, but it is unmistakably a world-class Green Flash IPA. It will definitely be my go-to beer next year.”

Harnessing the talents of their brewers in San Diego and Virginia Beach, the 2018 draft lineup will include original beers inspired by pilot-brew releases from company’s Genius Lab and research and development programs. The Genius Lab initiative encourages brewers and staff from all areas of the organization to submit and develop beer recipes which are then served in the tasting rooms. The forthcoming national draft releases include four of their most successful small-batch brews including the winter release of CaCow Milk Stout (6.3% ABV), spring-summer release of The Wit is It – a Belgian-style White Ale (4.8% ABV), the Fall release of the brewery’s annual Treasure Chest IPA (7% ABV) – this year’s offering is an inventive IPA brewed with unique yeast strain. Still in development is a Genius Lab-inspired 16th Anniversary brew which will release nationwide on draft at the end of 2018.

In addition to Remix IPA and the four draft releases, Green Flash will continue to produce the following beers in 2018 as part of their front-line: West Coast IPA – Double India Pale Ale, Soul Style IPA – India Pale Ale, GFB – Blonde Ale, Passion Fruit Kicker – Wheat Ale with Passion Fruit, and Sea to Sea Lager – Zwickel Lager.

They will be retiring the following beers in 2018: Tangerine Soul Style IPA, Dia de los Serranos Stout with Serrano Chiles, Imperial IPA, and Cosmic Ristretto Baltic Porter with Espresso. Green Flash will no longer be producing 22oz large format bottles, and will be re-introducing their award-winning Belgian-style, Le Freak in a cork-finished 750ml bottle as part of the offerings from their Cellar 3 facility. Green Flash will continue to release rare and barrel-aged beers from Cellar 3 to include: Wild Fox – Barrel-aged Wild Ale (6.0% ABV), Flanders Drive – Barrel-aged Sour Red Ale (7.7% ABV), Rayon Vert – Belgian-style Wild Ale (7% ABV), Sugar Smack – Belgian-style Dark Ale (9.1%), Peach Natura Morta – Barrel-aged Wild Ale with Peaches (6.5%), and Spectral Chaos – Barrel-aged White India Pale Ale (8.5%).

“We are currently focused on reducing overall SKU count while expanding distribution of core brands as well as amplifying our brand’s impact in key regions,” explains Chris Ross, Green Flash President and COO. “As we near completion of our Lincoln, Nebraska brewhouse and restaurant, we are continuing our search for opportunities to expand. We look forward to opening upwards of four new outposts in cities across the country over the next 2 years.”

 

Download Photos

 

GREEN FLASH KICKS OFF 2017 ANNUAL TREASURE CHEST PROGRAM

in /by

RAISING FUNDS FOR BREAST CANCER CHARITIES FROM COAST TO COAST WITH NEW BEER RELEASE AND EVENTS IN SEPTEMBER & OCTOBER

This week, Green Flash Brewing Co. announces the lineup for their 2017 “Treasure Chest” fundraising program. This is the craft brewery’s 7th annual beer release and special event series to raise funds for breast cancer charities. This year, the new beer released for the program is an IPA brewed with passion fruit, and it will be available on-draft in 37 US states, supported by a dynamic, on-premise, tiki-themed event program in key cities. Treasure Chest beer will be available on draft beginning in September and October 2017. Green Flash kicked off the fundraiser this past weekend by hosting the 7th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at their Cellar 3 barrel-aging facility. For the 4th year running, Green Flash will host Treasure Chest Fest at their Virginia Beach brewery on October 15th.

Raising money for the fight against breast cancer is a cause that has an especially personal connection for the founders of Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about giving back to those whose lives have been affected by this disease. Through the Treasure Chest program, the brewery has raised over $300,000 dollars for our national and regional charity partners including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach.

“As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” says Green Flash Co-Founder, Lisa Hinkley. “Through the unwavering support of our customers, distributors, and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer.”

Following are highlights and details of the 2017 Green Flash Treasure Chest national charity program:

Treasure Chest Fests – On West and East Coasts:

San Diego Fest: On August 27th, Green Flash kicked off the Treasure Chest initiative with their 7th annual San Diego Treasure Chest Fest. This popular event welcomed around 600 attendees and is the brewery’s most anticipated rare beer and food pairing event of the year. All proceeds from ticket sales are donated to Susan G Komen San Diego.

Virginia Beach Fest: For the 4th straight year, Green Flash will host Treasure Chest Fest at their brewery in Virginia Beach, VA. This year’s festival will feature rare beer and food pairings along with live music in the brewery’s sprawling beer garden. The event will take place on Sunday, October 15th.  

-Treasure Chest Fest VA Beach tickets are available via eventbrite.com

-100% of the profits from ticket sales are donated to support Susan G Komen Tidewater.

Treasure Chest on-premise events from coast-to-coast:

During September and October, Treasure Chest on premise events are scheduled in select US cities in 37 states, which is a significant increase from last year’s initiative. Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to lively tap takeovers with the Treasure Chest 2017 beer and other Green Flash specialty brews. This year, several national retail chains will be hosting events and featuring the beer including: Alamo Drafthouse, Flying Saucer, Growler USA, Hop Cat, Pies & Pints, Pizza Press, Stout Burgers and Yard House. Guests who attend these events may receive Treasure Chest commemorative items as well as have the opportunity to donate directly to the charity partners.

This year, the events will take place throughout key cities in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maryland, Delaware, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin. Consumers can locate an event via greenflashbrew.com/treasurechest2017/

ABOUT THE BEER:

Treasure Chest 2017 | IPA with passion fruit

Every year since 2011, Green Flash introduces a new Treasure Chest beer to benefit breast cancer charities. This year’s offering is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade, and Simcoe hops. It is infused with passion fruit tea and is 5.7% ABV | 65 IBU

About The Treasure Chest Program:

Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $300,000 for Prevent Cancer at the national level as well as regionally for Susan G. Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).

Download Photos

 

GREEN FLASH BREWING CO. OPENING 3RD BREWERY IN LINCOLN, NEBRASKA

in /by

NEW MIDWEST PRODUCTION FACILITY WILL FEATURE TASTING ROOM AND RESTAURANT

Less than one year after opening doors to their second brewery on the east coast, Green Flash Brewing Co. announces they are expanding into the Midwest and opening a third location in Lincoln, NE. They have purchased a 10,000-square-foot production facility and tasting room with a restaurant in the Nebraska state capital, and will join Lincoln’s burgeoning craft beer community. The new brewery was purchased intact, and Green Flash expects the tasting room, restaurant, and brewhouse to be open and operating by the end of this year. Upon opening, Green Flash will be able to offer fresh beer with regional prices in the Midwest, and will focus on the consumer connection in their Lincoln tasting room. The move reveals Green Flash’s long-term strategy to increase their strength as a national brand by establishing regional footholds in key cities across the United States.  

“We hope to become a local favorite in our new Nebraska home,” states Mike Hinkley, Co-Founder of Green Flash Brewing Co. “And we’re excited to be closer to our fans across the Midwest. We’ll be sending them fresher Green Flash beer, and hope they will visit us in Lincoln.”

The turn-key space includes first-class brewing, tasting room, and restaurant equipment. When it is up-and-running, the facility will employ 20-plus locals who will fill roles including front and back of house as well as brewing positions. This will be the first full-scale restaurant venture by Green Flash, and approximately 2,000 square feet of the space will be dedicated to food and beer service for about 100-seats. The menu will include beer pairing suggestions, and feature well-executed, simple dishes with fresh and seasonal ingredients. Most importantly, the tasting room and restaurant location will cater to the needs of the bustling downtown business district and is in walking distance to the University of Nebraska-Lincoln.

“We will strive to offer the best possible guest experience and will cater to the community that surrounds us,” says Dave Adams, Vice President of Retail Operations for Green Flash Brewing Co. “This includes A/V provisions for Huskers sports during the season, allowing those in the immediate area to enjoy fresh Green Flash and Alpine beer both on and off premise.”

From a production standpoint, the new brewery will operate with a 10,000 BBL annual capacity under the direction of Brewmaster, Erik Jensen. In Nebraska, they will focus on brewing both Green Flash and Alpine beers to increase the supply of supply fresh, locally priced beer to the region.

Green Flash will celebrate their 15-year anniversary this fall and is currently available in all 50 states and select international markets.

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

GREEN FLASH HOSTS 7th ANNUAL TREASURE CHEST BEER + FOOD FEST

in /by

ANNUAL RARE BEER FEST AND FUNDRAISER ON SUNDAY, AUGUST 27th

RARE BEERS + LOCAL RESTAURANTS + LIVE MUSIC

New Festival Location – Green Flash Cellar 3 in Poway

TICKETS NOW ON SALE – RAISE A GLASS TO FIND A CURE

Proceeds from Ticket Sales Are Donated to Susan G Komen San Diego

Green Flash Brewing Co is hosting Treasure Chest Beer + Food Fest 2017 – the brewery’s largest and most anticipated rare beer and food-pairing event of the year. This year, the event is moving to Green Flash’s rare beer production facility, Cellar 3 located in Poway and they will add live music as well as a homebrewer competition to the day’s offerings.

For the 7th year in a row, Treasure Chest Fest benefits local breast cancer charity: Susan G Komen San Diego, and all proceeds from ticket sales are donated to the charity. The ‘fest is now a San Diego tradition – an exceptional celebration of craft beer and food including hands-on culinary demos.

This year, the ‘fest will be taking over the entire parking lot, tasting room, and production facility of Cellar 3 in Poway – allowing attendees the opportunity to sample from an exceptional lineup of their rare, specialty, one-off, and barrel aged beers from Green Flash, Cellar 3, and Alpine Beer Company. Green Flash has hand-selected some of their favorite local restaurants to develop (and donate) thoughtful food pairings to go with each beer.

The event also marks the national release of the brewery’s popular Treasure Chest beer –an IPA with passion fruit.

This year’s participating restaurants will offer up one dish, which they have developed to perfectly pair with a select rare beer.

Bottega Americana

Carnitas Snack Shack

Urge American Gastro Pub

Tom Ham’s Lighthouse

Brothers Provisions

The Crab Hut

Decoy Dockside Dining 

Alpine Beer Company Pub

Nomad Donuts 

Green Flash Gastro

Rare beer: The beer list is as follows:

Ideal Sauvage – Belgian-style dark ale aged in red wine barrels with brettanomyces

Natura Morta with Blood Orange – Wild ale brewed with apices aged in red wine barrels with blood orange

Brett Coast IPA – India Pale Ale brewed with brettanomyces

Dry-hopped Fresco Sauvage with Nelson – Dry-hopped brett fermented saison ale with Nelson hops

Lustrous Frumento with Luxardo Cherries – Black ale aged in bourbon barrels with Luxardo Cherries

Natura Morta Peach with Thyme and Basil – Wild ale brewed with spices aged in red wine barrels with peach, thyme, and basil

Neapolitan Willy Vanilly – Wheat ale with vanilla, cocoa & Strawberry

Spanish Trampoline – Hop-bursted IPA

Flashionably Late – Dry-hopped saison-style ale

Tropical DNA – Hazy, NEIPA

Baja Tart – Sour Wheat Ale

Fruity Beach – Saison-style Ale brewed with mango and plum

California Export – Export Lager with American hops

The Albino – Ale with coffee and cocoa

Double Dry-hopped West Coast IPA – Double IPA

Double Stout with Oak and Vanilla – Imperial Stout with oak spirals and vanilla beans

Dry-hopped Sea to Sea – Dry-hopped Zwickel lager

GFB with Blackberry and Ginger – Blonde Ale with blackberry and ginger

Sea to Sea with Watermelon – Zwickel Lager with watermelon

Treasure Chest with Guava – IPA with guava and passion fruit

West Coast IPA with Habaneros – Double IPA with habaneros

Willy with Lemons – Lemonade-style wheat ale

Jibe with Mango and Tangelos – Session IPA with mango and tangelos

Behind the Craft Educational Presentations: Green Flash has enlisted local craft purveyors to join the event and each will host an educational 30-minute demo throughout the day, to touch on the art of their culinary specialties. Beer pairings will be included – and demos are slated as follows

Ironside Fish & Oyster

Venissimo Cheese

These demos will take place throughout the day of the event, with space for 50 guests per session (first-come basis).  

NEW THIS YEAR Meet the Brewers hosted by SD Beer Talk: Brewmaster, Erik Jensen and the crew will be on site for an interactive Q & A session, hosted by SD Beer Talk Radio. The popular craft beer podcast will be broadcasting live from the fest.

NEW THIS YEAR Live Music: This year’s event will feature local bands, Brawley and the The Sleepwalkers who will entertain the crowd on the outdoor stage, presented by DoSD.

NEW THIS YEAR Treasure Chest Homebrew Contest: Green Flash hosting their first-ever Treasure Chest Homebrew Contest, and has over 30 entrants. The brewery has invited local homebrewers to enter their best IPA brew, which will be reviewed by an expert panel of judges. The contest winner will get the chance to brew with the Green Flash team on the pilot system, and have their winning IPA served in the Mira Mesa tasting room. The winners will be announced in a ceremony at the festival on the Behind the Craft stage.

Games and Activities: This year’s fest will feature lots of cool-down space as well as a variety of fun activities and games options including a dunk tank (where you can dunk a brewer), caricature illustrations by Jorge Pacheco Caricature and more.

Festival Marketplace: Green Flash is hand-selecting some of the best in local San Diego craft vendors to join the party this year! Fest goers can shop at the Treasures Chest marketplace while they enjoy fest food and drink. By participating, all vendors will donate to Komen for the Cure San Diego.

Dress Up! – This year’s ‘fest brings back the tropical Hawaiian Luau theme. So, grab your best Tiki attire. Hawaiian shirts, grass skirts and retro-inspired Hawaiian kitsch attire is encouraged.

 

Where: 

Cellar 3 | 12260 Crosthwaite Cir | Poway, CA 92064

Event will take over entire Cellar 3 facility including the parking lot, tasting room & beer garden

THE FACILITY WILL BE OPEN SOLELY TO TICKET-HOLDERS  

When:

Sunday, August 27th 2016 | 12pm – 5pm

How:

Tickets are available in advance or at the door (while available) with many options so everyone can enjoy the fest:

PRE-SALE: $45 until the day-of the festival 

Access to festival

Unlimited beer

10 food pairing tasters

Commemorative tasting glass

https://Treasurechestfestsd.eventbrite.com

Designated Driver (food-only) ticket: $25

Food-only ticket with glass (includes all-access, 10 food plates, a commemorative glass, and no beer – but beer tokens can be purchased for $3-$5 each. Perfect for people who want to come to the fest, but who are not interested in the idea of “unlimited drinks” $30

AT THE DOOR (if available): $55

Tasting Room Open to Ticket Holders Only:  A portion of Tasting Room proceeds will be donated to Komen For the Cure San Diego

Must be +21 to drink

Children under 12 are allowed with their parents

Additional beer may be purchased in the Cellar 3 tasting room

Treasure Chest 2016 | IPA with passion fruit

Every year since 2011, Green Flash introduces a new Treasure Chest beer to benefit breast cancer charities. This year’s offering is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade, and Simcoe hops. It is infused with passion fruit tea and is 5.7% ABV | 65 IBU

About The Treasure Chest Program:

Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $330,000 for Prevent Cancer at the national level as well as regionally for Susan G Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).

ABOUT SUSAN G. KOMEN SAN DIEGO®:
Since its inception in 1995, Komen San Diego has raised more than $13 million to fund local non-profits who provide everything from free diagnostic mammograms and surgeries to meal delivery, child care and temporary financial aid. Seventy-five percent of every dollar raised in San Diego stays right here in San Diego County to fund free diagnostic mammograms and provide financial assistance for treatment and services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org. Connect with us on Facebook and Twitter and Instagram.

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

CELEBRATE AMERICAN CRAFT BEER WEEK AT CELLAR 3

in /by

Green Flash Cellar 3 Celebrates Second Year Anniversary

Rare Beer, LIVE MUSIC, + VIP Beer & Donut Hour With Barrelmaster, Pat Korn

Sunday, May 21st during American Craft Beer Week, Green Flash Cellar 3 in Poway is celebrating their 2-year anniversary with a full day of rare & barrel-aged beer tasting, “Behind the Craft” educational experiences, live music from The Barnacles, and other activities.

 This year’s event will offer early-access with a ticketed VIP beer, donut and coffee hour (11am – 12pm) hosted by Barrelmaster, Pat Korn, featuring Nomad Donuts & Manzanita Roasting Company. Each VIP ticket ($25) includes:

-Early access to the event

-Barrelmaster-guided beer tasting with three tasters of Cellar 3 rarities

-A limited edition Cellar 3 Anniversary Glass (available at this tasting only)

-x3 Rare barrel-aged tastings presented by Pat Korn

-x3 Nomad Donuts

-x3 Manzanita Roasting Company coffee tastings

-Priority seating for Barrelmaster Q&A (starts at 12:15)

-The VIP experience tickets are $25 and available at eventbrite.com

Then, the event opens to the public, with a full lineup of all-day activity in Cellar 3 Tasting Room.

 RARE BEERS just for the day: Lustrous Frumento with Luxardo Cherries (nitro) | Ochre Frumento | Raisin’ the Bar | Alpine’s Process of Belief | Hamiltons 10th Anniversary | Malahat Bourbon Barrel Ristretto with Vanilla Bean (nitro) | Natura Morta Strawberry/Boysenberry

 Specialty Casks – tapped throughout the day: Lustrous Frumento with Mint | Divine Frumento with Caramel, Sea Salt, and mint | Lustrous Frumenty with Vanilla Bean

All-day event elements include:

-11am – 12pm Ticketed, VIP hour with Barrelmaster Pat Korn – three rare beers paired with donuts from Nomad Donuts and featuring coffee by Manzanita Roasters

-12pm – 5pm EVENT OPENS TO PUBLIC: A beer geeks’ dream-lineup of rare sours and barrel-aged beers from Cellar 3 – including unique cask offerings

-12pm-1pm Behind the Craft – Q & A with Cellar 3

Barrelmaster, Pat Korn, hosted by Dave Adams

-1:30pm Live music by The Barnacles

-2:30pm-3pm Commemorative 2-year Anniversary cask-tapping, toast, cake from Sweet Cheeks

-3pm – 4pm   Behind the Craft – Barrel-aged beer & cheese pairing with Venissimo Cheese

-3:30pm Live music set by The Barnacles

-ALL DAY   Biersal Food Truck – on-site, serving pairing-perfect food all day

-ALL DAY Caricature artist on-site creating custom portraits

 

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

Green Flash Brewing Co Announces the 2017 Barrelmaster’s Reserve Series from Cellar 3

in /by

Brilliant Sauvage is First Bottle Release to Debut April 8th

Green Flash Brewing Co. announces 2017 plans to continue their popular Barrelmaster’s Reserve series of extremely limited edition, barrel-aged beers from their Cellar 3 facility. Last year, the small-batch series introduced three one-offs, with each release selling out within hours of going on sale. This year, the series will continue to reveal some of the exciting innovation that Pat Korn and the entire brewing team have been developing. The first release is called Brilliant Sauvage, and just 600 bottles will be sold exclusively in the Cellar 3 tasting room on Saturday, April 8th. Brilliant Sauvage is a wild ale aged in red wine barrels with passion fruit. Other releases for the year will include a barrel-aged wild ale with added mango, a barrel-aged Belgian-style stout, and a Holiday-inspired ale. Each Barrelmaster’s Reserve beer is experimental, with strong emphasis on the importance of collaboration between the talented Green Flash brewing team, who work closely with Pat on both ideation and execution. This series offers consumers an opportunity to sample some of the most elusive one-offs coming from this innovative production facility.

“The results of our recent experimentation at Cellar 3 is exceeding expectations,” says Barrelmaster, Pat Korn. “We are inspired by the great Belgian sour producers, reinterpreting classic flavors and adding our own distinctly Californian twist. This year’s series will feature the most innovative efforts to date, and we are excited to be able to bottle and share a little of our pride and joy with the community.”

April release details – Brilliant Sauvage

Initially brewed with passion fruit puree and passion fruit tea, this exceptional ale is then skillfully inoculated with their house brett strain and aged for 8 months in a brilliant blend of Grenache, Syrah, and Mouvedre barrels. Encouraged by the wood and wild yeast, it emerges with an earthy and vivid complexity. A cold brew blend of passion fruit tea is then added, as a finishing touch. An aromatic celebration of passion fruit and verbena, Brilliant Sauvage offers flavors of tart mango and red wine with distinct brett-notes of damp earth and a satisfying barnyard funk. 6.1% ABV

All Barrelmaster’s Reserve series beers are produced in extremely limited quantities, with just 600-1800 bottles per release as well as a small amount on draft, allocated to special occasions and select retailers nationwide. Cellar 3 also offers a complete lineup of rare and barrel-aged beers that are nationally available.

About Pat Korn, Barrelmaster, Green Flash Brewing Co.

Pat Korn is the Barrelmaster at Green Flash Brewing Co. and oversees Cellar 3 beer production – a series of rare, barrel-aged beer offerings and the brewery’s 2nd San Diego facility. As Barrelmaster, Pat oversees Cellar 3 operations on-site, including choosing the barrels used and creating the recipes for innovative Cellar 3 ales.

Originally from San Francisco, Pat developed a solid foundation as cellarman with a winery in Northern California where he assisted the winemaker in every facet of production and in the vineyards. He moved to San Diego in the early 90s, and transitioned into brewing, working with Karl Strauss and La Jolla Brewhouse.  A longtime friend and admirer of Green Flash, Pat joined the brewing team in 2010 while the company was expanding from small brewhouse in Vista to their current headquarters in Mira Mesa. While he has focused on all areas of production at Green Flash, he developed a special interest in the brewery’s burgeoning barrel program almost immediately. Pat officially took on the role of Barrelmaster last year, and has been instrumental in getting the Cellar 3 project off the ground. He is committed to taking a craft that is inherently random and working to produce a consistently great product that tastes the same whether you are in the tasting room or across the country.

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

GREEN FLASH ANNOUNCES 2017 PLANS

in /by

Kicking off the New Year by shipping beer from breweries on both coasts, Green Flash Brewing Co. announces plans for their 2017 product lineup. Hop heavyweight and cult-favorite, Palate Wrecker Imperial IPA will be returning, available in 6-packs and on draft beginning in February for a limited time. The brand will also introduce GFB Blonde Ale – a crowd-pleasing and drinkable new option which will be available on draft in January, followed by cans in the Spring, with plans to release bottles in 2018. Green Flash is now producing and shipping beers from both the San Diego and Virginia Beach breweries. They will continue production of all front-line beers released in 2016, as well as rotate several new limited-release offerings into the mix from Green Flash Cellar 3 throughout 2017.

About GFB Blonde Ale
“GFB will round out our portfolio, offering our customers a high-quality, easy-drinking option” explains Green Flash Co-Founder and CEO, Mike Hinkley. “It is full of Green Flash character, and perfect for when beer is part of the occasion but not the center of it – like in a pitcher at a bowling alley, in cans at the beach, or filling the cooler on game day.”

Available in January on draft and in cans this Spring, GFB is 4.8% ABV and features packaging that offers a distinctly different look for the brand. The Green Flash front-line labels spell out the details about each beer – from the hops and malts used to in-depth tasting notes. Clean and simple, the GFB tap-handles and labels convey the inspiration behind the beer and the quality of the brand, without the cues to analyze and document each drinking experience.

“GFB is definitely a departure for us,” explains Green Flash Brewmaster, Erik Jensen. “We tried several malt bills and experimented with different hops to come up with what I think is an interesting and drinkable Blonde Ale with fruity hop-character and a nice malty flavor. It’s become a go-to for when I want a few tasty, crushable beers.”

About Palate Wrecker’s Return
Palate Wrecker is a hop-forward Imperial IPA which was first introduced to celebrate the anniversary of popular San Diego watering hole, Hamilton’s Tavern. Due to its complex brewing process, Palate Wrecker production was put on hold to make room to introduce several new beers in 2016. The beer has a huge cult-following, and diehards have been clamoring to find out when the beer will be back in rotation.

“Palate Wrecker will always be part of Green Flash, but we can only produce it every so often because the crazy process used to make the beer chokes down our brewery’s capacity,” explains Mike Hinkley. “Bringing on Virginia Beach production capacity provided our brewers the opportunity for Palate Wrecker to get back to the business of wrecking palates.”

Palate Wrecker will be brewed at both breweries, to ensure the freshest batches of this IPA are available to consumers on each coast. It will be released for a limited-time-only in February, and will be sold in 6-packs (a first time configuration for this 9.5% brew) and on draft.

The 2017 Lineup – Now Brewing On Both Coasts
The following beers will be returning to the Green Flash national lineup in 2017: West Coast IPA, Soul Style IPA (available in cans and bottles), Tangerine Soul Style IPA, Passion Fruit Kicker Wheat Ale, Cosmic Ristretto Baltic Porter with Espresso, Dia de los Serranos Double Stout with Serrano Chiles, Imperial IPA, and Le Freak Belgian Style Imperial IPA, as well as year round can releases – Jibe Session IPA, Sea to Sea Zwickel Lager. The 2017 Green Flash Cellar 3 lineup of rare and barrel-aged beers includes a dozen new and returning products, which are available nationally on a limited-release basis.

Green Flash brewed more than 90,000 BBLS in 2016. Operating two facilities in 2017 presents new opportunities and new challenges, which they are prepared to meet by being relentless in their pursuit of quality and character.

“Now that we have brewery operations on both coasts, our ability to provide fresh, great tasting beers to customers both east and west of the Mississippi has vastly increased.” says Chris Ross, Green Flash COO. “We are armed with a very strong 2017 lineup, and will be focused on continuing our double digit sales growth across all national retail outlets.”

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.

Download Photos