RAISING FUNDS FOR BREAST CANCER CHARITIES FROM COAST TO COAST
6TH ANNUAL PROGRAM RUNS FROM SEPTEMBER – NOVEMBER
Green Flash Brewing Co. announces plans for their 2016 “Treasure Chest” program, the craft brewery’s 6TH annual beer release and event series to raise funds for breast cancer charities. Once again, this year’s program will include the release of Treasure Chest beer packaged in 22oz bottles to limited national availability. The beer will also be available on-draft in over 27 US states, supported by a dynamic retail and on-premise event program in key cities. Treasure Chest beer will be available beginning in September through November 2016. On August 27th, Green Flash will kick off the fundraiser by hosting the 6th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at the brewery. Bright pink bottles of Treasure Chest beer (22oz) will be available at retailers from coast to coast featuring the program’s iconic branding. For the 3rd year running Green Flash will host Treasure Chest Fest at their brewery space on the east coast on November 12th. Green Flash will donate proceeds from the Treasure Chest program to three breast cancer charities including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach, offering support in each of their home town markets.
Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease.
“As a 6-year breast cancer survivor, I am thrilled to see the Treasure Chest program grow every year,” exclaims Lisa Hinkley. “Thanks to the support of our consumers, we are proud to have raised over $220,000 dollars for our national and regional charity partners to date. I am hopeful the program will only continue to build momentum as we strive toward making a difference in the lives of individuals affected by breast cancer.”
Following are highlights and details of the 2016 Green Flash Treasure Chest national charity program:
Treasure Chest 2016- National Bottle Release:
Beginning in September, with availability through November 2016, Treasure Chest will be featured in 22oz bottles and on draft in select chain retailers nationwide including: Total Wine, Yard House, Eureka Burger, 54th St Grill, Flying Saucer, Raleys, Albertsons, Vons, BevMo, Whole Foods, HEB and Central Market (and others to be announced).
Treasure Chest 2016 22oz bottles are packaged with the program’s signature pink hula-girl inspired graphic.
Treasure Chest Fest – On West and East Coasts:
San Diego Fest: On August 27th, Green Flash will kick off the Treasure Chest initiative with their 6th annual San Diego Treasure Chest Fest. This popular event has drawn upwards of 1000 attendees and will feature some of the rarest Green Flash beer available, specialty one-off casks, food pairings from local chefs, live culinary demos, activities and more.
Treasure Chest Fest SD tickets are available via eventbrite.com/treasurechestfestsd and all proceeds from this event are donated to Susan G Komen San Diego.
Virginia Beach Fest: For the 3rd straight year, Green Flash will host Treasure Chest Fest on the site of their east coast brewery in Virginia Beach, VA. This year’s festival will take place on November 12th.
Treasure Chest Fest VA Beach tickets are available via eventbrite.com/treasurechestfestvb – 100% of the profits from ticket sales are donated to support Susan G Komen Tidewater.
Treasure Chest Events from Coast To Coast: Beginning in September, and booked through November, Treasure Chest events are scheduled in select US cities in 27 states including Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington.
Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners (many with a luau theme) to lively tap takeovers featuring Treasure Chest 2016 beer and other Green Flash brews. Guests who attend may receive Treasure Chest commemorative items as well as the chance to enjoy the Treasure Chest beer release. Consumers can locate an event greenflashbrew.com
ABOUT THE BEER:
Treasure Chest 2016| IPA with grapefruit and prickly pear juice and hibiscus flowers
Back by popular demand for the 2nd year in a row! Say Aloha to Treasure Chest 2016 – an exotic IPA brewed with grapefruit, prickly pear juice and hibiscus flowers. Erupting with fruit-forward complexity, 100% Mosaic hops present aromas of heady citrus and refined stone fruit. The pleasantly bitter flavors of the hops are enhanced by the addition of fresh grapefruit juice and balanced by prickly pear juice and hibiscus flowers. 5.7% ABV | 65 IBU
About The Treasure Chest Program:
Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $220,000 for Prevent Cancer at the national level as well as regionally for Susan G Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).