Kicking off the Green Flash Film Series for 2015:  No Turning Back

As skiers and snowboarders, we don’t spend much time looking backward—we don’t have to. Our history is all around us, in the age-old streets of the mountain towns where we gather and the quirky traditions handed down by the generations that taught us. The very act of carving a turn is a celebration of those who came before, even as we explore and innovate and push relentlessly forward into the unknown. That’s where the mountains take us.

No Turning Back, the latest ski and snowboard film from Warren Miller Entertainment, is 65 years in the making. We’re taking a legacy that dates to before skis had edges and mountains had condos and we’re running with it to every end of the winter world. From beneath blankets of powder in Niseko, Japan to the top of Greece’s Mount Olympus, we’ll leave fresh tracks on faces that have never seen skiing and snowboarding quite like this before. Even after all this time, we’ll find new corners of the French Alps to climb, Mom and Pop hills in Montana to ride, and ancient evidence of skiing in the fjords of Norway.

For 65 years, WME has documented the cutting edge of winter sports, from early alpine racing to the birth of freestyle, extreme skiing, and snowboarding. Every single winter has seen riders pushing envelopes we didn’t realize existed the winter before, and this year is no different. See Ingrid Backstrom and Jess McMillan push women’s big mountain skiing to the edge of Alaska’s Chugach; watch Ted Ligety and the US Ski Team rewrite the rules of speed on the fearsome Birds Of Prey World Cup course, and witness JT Holmes and Ueli Kestenholz prove that the only thing more radical than extreme lines in the Swiss Alps are extreme lines off the Swiss Alps. And that’s just half the story.