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New Festival Location – Green Flash Cellar 3 in Poway


Proceeds from Ticket Sales Are Donated to Susan G Komen San Diego

Green Flash Brewing Co is hosting Treasure Chest Beer + Food Fest 2017 – the brewery’s largest and most anticipated rare beer and food-pairing event of the year. This year, the event is moving to Green Flash’s rare beer production facility, Cellar 3 located in Poway and they will add live music as well as a homebrewer competition to the day’s offerings.

For the 7th year in a row, Treasure Chest Fest benefits local breast cancer charity: Susan G Komen San Diego, and all proceeds from ticket sales are donated to the charity. The ‘fest is now a San Diego tradition – an exceptional celebration of craft beer and food including hands-on culinary demos.

This year, the ‘fest will be taking over the entire parking lot, tasting room, and production facility of Cellar 3 in Poway – allowing attendees the opportunity to sample from an exceptional lineup of their rare, specialty, one-off, and barrel aged beers from Green Flash, Cellar 3, and Alpine Beer Company. Green Flash has hand-selected some of their favorite local restaurants to develop (and donate) thoughtful food pairings to go with each beer.

The event also marks the national release of the brewery’s popular Treasure Chest beer –an IPA with passion fruit.

This year’s participating restaurants will offer up one dish, which they have developed to perfectly pair with a select rare beer.

Bottega Americana

Carnitas Snack Shack

Urge American Gastro Pub

Tom Ham’s Lighthouse

Brothers Provisions

The Crab Hut

Decoy Dockside Dining 

Alpine Beer Company Pub

Nomad Donuts 

Green Flash Gastro

Rare beer: The beer list is as follows:

Ideal Sauvage – Belgian-style dark ale aged in red wine barrels with brettanomyces

Natura Morta with Blood Orange – Wild ale brewed with apices aged in red wine barrels with blood orange

Brett Coast IPA – India Pale Ale brewed with brettanomyces

Dry-hopped Fresco Sauvage with Nelson – Dry-hopped brett fermented saison ale with Nelson hops

Lustrous Frumento with Luxardo Cherries – Black ale aged in bourbon barrels with Luxardo Cherries

Natura Morta Peach with Thyme and Basil – Wild ale brewed with spices aged in red wine barrels with peach, thyme, and basil

Neapolitan Willy Vanilly – Wheat ale with vanilla, cocoa & Strawberry

Spanish Trampoline – Hop-bursted IPA

Flashionably Late – Dry-hopped saison-style ale

Tropical DNA – Hazy, NEIPA

Baja Tart – Sour Wheat Ale

Fruity Beach – Saison-style Ale brewed with mango and plum

California Export – Export Lager with American hops

The Albino – Ale with coffee and cocoa

Double Dry-hopped West Coast IPA – Double IPA

Double Stout with Oak and Vanilla – Imperial Stout with oak spirals and vanilla beans

Dry-hopped Sea to Sea – Dry-hopped Zwickel lager

GFB with Blackberry and Ginger – Blonde Ale with blackberry and ginger

Sea to Sea with Watermelon – Zwickel Lager with watermelon

Treasure Chest with Guava – IPA with guava and passion fruit

West Coast IPA with Habaneros – Double IPA with habaneros

Willy with Lemons – Lemonade-style wheat ale

Jibe with Mango and Tangelos – Session IPA with mango and tangelos

Behind the Craft Educational Presentations: Green Flash has enlisted local craft purveyors to join the event and each will host an educational 30-minute demo throughout the day, to touch on the art of their culinary specialties. Beer pairings will be included – and demos are slated as follows

Ironside Fish & Oyster

Venissimo Cheese

These demos will take place throughout the day of the event, with space for 50 guests per session (first-come basis).  

NEW THIS YEAR Meet the Brewers hosted by SD Beer Talk: Brewmaster, Erik Jensen and the crew will be on site for an interactive Q & A session, hosted by SD Beer Talk Radio. The popular craft beer podcast will be broadcasting live from the fest.

NEW THIS YEAR Live Music: This year’s event will feature local bands, Brawley and the The Sleepwalkers who will entertain the crowd on the outdoor stage, presented by DoSD.

NEW THIS YEAR Treasure Chest Homebrew Contest: Green Flash hosting their first-ever Treasure Chest Homebrew Contest, and has over 30 entrants. The brewery has invited local homebrewers to enter their best IPA brew, which will be reviewed by an expert panel of judges. The contest winner will get the chance to brew with the Green Flash team on the pilot system, and have their winning IPA served in the Mira Mesa tasting room. The winners will be announced in a ceremony at the festival on the Behind the Craft stage.

Games and Activities: This year’s fest will feature lots of cool-down space as well as a variety of fun activities and games options including a dunk tank (where you can dunk a brewer), caricature illustrations by Jorge Pacheco Caricature and more.

Festival Marketplace: Green Flash is hand-selecting some of the best in local San Diego craft vendors to join the party this year! Fest goers can shop at the Treasures Chest marketplace while they enjoy fest food and drink. By participating, all vendors will donate to Komen for the Cure San Diego.

Dress Up! – This year’s ‘fest brings back the tropical Hawaiian Luau theme. So, grab your best Tiki attire. Hawaiian shirts, grass skirts and retro-inspired Hawaiian kitsch attire is encouraged.



Cellar 3 | 12260 Crosthwaite Cir | Poway, CA 92064

Event will take over entire Cellar 3 facility including the parking lot, tasting room & beer garden



Sunday, August 27th 2016 | 12pm – 5pm


Tickets are available in advance or at the door (while available) with many options so everyone can enjoy the fest:

PRE-SALE: $45 until the day-of the festival 

Access to festival

Unlimited beer

10 food pairing tasters

Commemorative tasting glass


Designated Driver (food-only) ticket: $25

Food-only ticket with glass (includes all-access, 10 food plates, a commemorative glass, and no beer – but beer tokens can be purchased for $3-$5 each. Perfect for people who want to come to the fest, but who are not interested in the idea of “unlimited drinks” $30

AT THE DOOR (if available): $55

Tasting Room Open to Ticket Holders Only:  A portion of Tasting Room proceeds will be donated to Komen For the Cure San Diego

Must be +21 to drink

Children under 12 are allowed with their parents

Additional beer may be purchased in the Cellar 3 tasting room

Treasure Chest 2016 | IPA with passion fruit

Every year since 2011, Green Flash introduces a new Treasure Chest beer to benefit breast cancer charities. This year’s offering is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade, and Simcoe hops. It is infused with passion fruit tea and is 5.7% ABV | 65 IBU

About The Treasure Chest Program:

Established in 2011 by Green Flash Co-Founder and breast cancer survivor Lisa Hinkley, Treasure Chest is an annual fundraising program to raise money for breast cancer charities. Each year, the brewery releases a limited-edition beer and hosts events from coast to coast. The program has raised over $330,000 for Prevent Cancer at the national level as well as regionally for Susan G Komen San Diego and Susan G Komen Tidewater (Virginia Beach, VA).

Since its inception in 1995, Komen San Diego has raised more than $13 million to fund local non-profits who provide everything from free diagnostic mammograms and surgeries to meal delivery, child care and temporary financial aid. Seventy-five percent of every dollar raised in San Diego stays right here in San Diego County to fund free diagnostic mammograms and provide financial assistance for treatment and services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org. Connect with us on Facebook and Twitter and Instagram.

About Green Flash Brewing Co.
Green Flash Brewing Co. is headquartered in San Diego, California, and was established in 2002 by co-founders Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, craft ales, and specializes in brewing assertive and distinctive beers, such as nationally acclaimed West Coast IPA: an award-winning beer whose wide acceptance has helped define a category. In 2016, Green Flash opened a full-scale brewing facility in Virginia Beach, VA and all Green Flash beers are available nationwide. Green Flash is available in bottles and on draft nationally – offerings include a growing lineup of seasonal and limited release ales, including several barrel-aged beers from their Cellar 3 series. Please visit the Green Flash website www.greenflashbrew.com for more information.