The new branding is intended to reconnect Green Flash with its San Diego origins. The packaging prominently features custom artwork by illustrator Matthew Jay Fleming, whose illustrations depict the vibrant San Diego lifestyle. A Toast from the Coast manifesto speaks to the inspirational story behind the brand’s name and describes why a Green Flash beer is a perfect end to an extraordinary day and the start of an epic night on the horizon.
An innovative lineup of core beers – West Coast IPA, Tropical DNA (hazy IPA), Soul Style IPA, GFB Blonde Ale – will be the focus for Green Flash in 2019, with a strong roster of rotating special release beers. Additionally, all core beers will now be offered in 12-ounce cans to meet the growing demand for cans by consumers.
“Our new visual identity represents a dramatic shift for the Green Flash brand and reinforces its origin as one of the original San Diego craft beers,” states Green Flash Brewing Co. VP of Marketing Ben Widseth. “Regarding West Coast IPA, over the years we have been listening to our loyal drinkers who reminisced about the original recipe. So we’re excited to bring it back for them to enjoy, along with a portfolio of other fan favorites and new beer releases to come.”
Product images can be viewed at www.greenflashbrew.com/2019